BenQ Digital Signage Turns Lookers into Customers

Ryan Design International, a homebuilder marketing firm, served real estate showrooms who faced high numbers of customers quick to take brochures but slow to take further action. The sales offices furthermore experienced difficulty engaging customers meaningfully with up-to-date presentation capabilities and incurred high expenses with designing and printing paper collateral such as color brochures and sales pamphlets.

Ryan Design needed a fun, engaging and intuitive browsing solution that would pique the curiosity of drop-in visitors and convert them into buying customers. Additionally, for internal staff, large videowalls would broadcast sales information such as videos and host wireless presentations would provide a contemporary business setting with a unique “wow” factor.

Allowing clients to effortlessly browse through different floor plans and residences such as detached homes, townhomes or condominiums, BenQ IL460 interactive signage displays create engaging opportunities for agents to showcase listings to potential customers. IL460’s intuitive interface lets users simply touch the screen to browse different styles and customize building plans without costly collateral like color brochures or pamphlets.

Raising the level of customer engagement and excitement, BenQ PL460 super narrow signage form larger-than-life videowalls. Primary used for promotional videos, the videowalls enable spontaneous presentations to up to 30 guests wirelessly from a variety of mobile devices. Configurable via simple DVI daisy chain into videowalls up to 10x10 feet, PL460’s super narrow bezels measure an incredibly thin 5.4mm from bezel edge to adjacent screen for seamless and highly immersive supersized displays that command onlookers’ attention.