South Korea is a hotbed of technological innovation and Lotte Department Store is no exception. In Busan, South Korea’s second largest city that is renowned for both big business and bustling beaches, one Lotte Department Store branch was looking to introduce an exciting new mixed reality experience to its shoppers. The department store began planning a special mixed reality entertainment zone, K-Live X, which was to be built on the store’s 8th floor. Visitors would be able to participate in realistic MR matches of soccer, basketball, and other sports, all with no need for special equipment.

However, even after the concept was finished, there were still challenges to overcome. Lotte Department Store still had to choose the best projectors for the zone. These projectors would have to have sufficient brightness for providing a realistic, exhilarating experience for users. Furthermore, space allotted for the MR entertainment zone was limited. Projectors installed on the ceiling would have to be able to deliver distortion-free images to the floor and walls. This meant projectors capable of short throw distances were an absolute must.

Since opening in March of this year, Lotte Department Store’s K-Live X MR entertainment zone has been wowing customers. People from Busan, as well as from the rest of South Korea and even abroad, have stopped by the new zone to enjoy exhilarating matches of MR basketball, soccer, curling, and more. BenQ’s projectors have performed as promised, and thanks to BenQ’s proven reliability and worldwide support, Lotte Department Store is sure that the K-Live X MR entertainment zone will continue to bring joy to shoppers for many years to come.