How Wireless Presentation Solution Helps a Digital Consultancy Refresh its Brand Image

When Mathias Hermann, CEO of Germany-based consultancy Comwrap GmbH, talks about how his company helps businesses reinvent their business models for the digital era, he sees an industry undergoing a change unprecedented in history.

“[Our clients] have a history of maybe 50 or even 100 years, and they watch their business models break down,” Hermann says. “The overall digitalization trend that is going on, in my perception, is bigger than even the Industrial Revolution.”

Through the meticulous work of consulting and implementing the cutting edge digital technology, Comwrap has built partnerships with German giants like HELIOS and DZ Bank.

Yet even as it helped usher century-old brands into the digital age, the company was facing an internal struggle with its own legacy AV infrastructure.

“In our company we have an average of 30 meetings per day. It’s quite a horror,” Hermann says with a laugh. He adds that the number only covers internal meetings and does not include client-facing presentations, meetups, and developer conferences the company regularly holds.

The CEO describes a situation in 2016 of constantly crashing presentations while struggling with HDMI cables mounted to the wall. Then one day it was just too many hiccups, which led Hermann to initiate the search for a more effective presentation solution.

Hermann tested a wide range of wireless presentation solutions, finding advantages in some products were quickly overshadowed by issues such as stability, high latency, or troublesome software installation requirements.

In some cases, Hermann would even throw a solution directly in the garbage after one incident of crashing or instability.

Another challenge was that some solutions were too complex for external speakers to use, while some required IT supports to set up and manage.

“My idea was not to use a wireless presentation solution anymore because they were all poor,” Hermann says of his feelings at the time. It wasn’t until the company was having a projector installed in its main conference room that a viable solution serendipitously landed on the table.

“The installer came in with the projector and put the BenQ InstaShow on my table. At that moment I was pretty confident there was no such solution. So I connected it, tried it out and was amazed by the easy setup. Just connect two plugs and you’re on the presentation system without any software installed. And it was so low latency! I was completely surprised."

A few days after beginning a trial of InstaShow, Comwrap hosted a meetup with 60 people. Based on past experiences, Hermann ensured to have backup cables on hand in case of any issues. He was pleasantly surprised to find the InstaShow delivered a seamless presentation experience.

“The speakers could click on the button and start presenting in an instant,” he says, citing the ease of use that truly defined the product compared to other options. “It was the moment I decided to buy four of them to equip all of the meeting rooms. That was the proof of concept that InstaShow was reliable.”