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Madame Tussauds Museum Enhances Visitor Experience with BenQ LU960ST2 Laser Projector
- BenQ
- 2024-08-20
Overview
The Issue
To replace their old lamp projectors and upgrade their interactive exhibits, Madame Tussauds Museum needed to find a green projection solution for its limited space.
The Solution
After having consulted with a system integration company, ALGO audiovisual, BenQ laser projectors were introduced to the museum for features such as 0.5 short throw lens with lens shift, white colour calibration from factory, and closed optical engine with IPX 5.
The Result
The installation of three BenQ LU960ST2 laser projectors improved the interactive exhibits at Madame Tussauds. The high-quality images and colour uniformity across the projections brought the exhibits to life, making them more dynamic and engaging for visitors. Moreover, the laser technology and dustproof design minimised downtime and maintenance efforts.
Facts at a Glance
Year of Completion
2023
BenQ Solutions
- 3 x LU960ST2
Segment
Museum
Location
Amsterdam, The Netherlands
Project
Madame Tussauds Museum needed to upgrade their interactive digital equipment to enhance the visitor experience. BenQ projectors were therefore integrated to deliver captivating moving images and revitalise the interactive exhibits for a more entertaining experience.
About Madame Tussauds Museum
Madame Tussauds, a well-known wax museum in the heart of Amsterdam, Netherlands, showcases lifelike wax figures of famous celebrities and historical figures across various categories including music, sports, movies, and Dutch history.
Founded in 1970, the museum was the realisation of Josephine Tussaud’s vision, the great-great-granddaughter of Madame Tussauds. In recent years, Madame Tussauds has embraced technological advancements to enhance the visitor experience by incorporating interactive themes, i.e. digital systems, like laser projectors, present dynamic content including images, videos, audio, and text, creating an engaging and entertaining environment for visitors.
Finding Innovative Solutions to Overcoming Challenges
Madame Tussauds Museum faced the challenge of replacing their aging lamp projectors, which were integral to their exhibits. The new projectors had to fit within the limited installation space available behind the glass walls. On the other hand, the curved nature of the glass walls required precise geometric corrections for seamless projection. Another critical requirement was maintaining uniform colours and brightness across all projections to preserve the high quality of the exhibits.
Close coordination between the Madame Tussauds Museum, ALGO audiovisual – a system integration company – and BenQ made it possible to select the right technology to address these challenges. BenQ 0.5 short throw laser projectors were chosen for the respective purposes as a high-quality and energy-efficient replacement solution that enhanced the overall visitor experience.
BenQ Takes care of the Replacement
BenQ’s LU960ST2 projectors were selected for their advanced features and technologies. The 0.5 short throw lens allows installation in tight spaces while maintaining high image quality, making it ideal for the museum's limited installation areas. The 0.5 short-throw function also eliminates unwanted shadows, fading, and interference, keeping visitors' attention focused on the multimedia content.
Thanks to the lens shift feature, precise adjustments could be made to fit the curved glass walls perfectly for proportional image projection without any loss of the image quality.
Factory calibrated white colour feature allows for consistent colour uniformity across all projections, which was crucial to meet the visual standards of the exhibits. With native WUXGA HDR laser projections, the LU960ST2 delivers crisp and realistic colours.
The LU960ST2 projectors also feature a closed optical engine with IP5X-certified dustproofing. This advanced dustproofing system includes sealed laser modules and enclosed light engines to protect critical hardware components from dust intrusion. This leads to significantly reducing maintenance needs and ensuring long-term reliability in environments prone to high levels of dust such as behind the glass walls of the museum.
BenQ's Customised Projection Services
Leveraging BenQ’s Projection Services, the integration process was facilitated and the seamless transition from outdated lamp projection systems to state-of-the-art and green solutions took place.
Projection Services, a fully customised service for the most complex simulation and immersive applications, played a pivotal role in this transformation. Projection experts at BenQ offered invaluable insights into 3D mapping, projector model selection, and installation methods tailored to the museum's unique environment.
The implementation phase saw BenQ and ALGO audiovisual working hand in hand to integrate the LU960ST2 projectors flawlessly into Madame Tussauds Museum's setup. Geometric corrections were expertly handled to secure precise adaptation of projections to curved glass walls.
“After some testing with different types of projectors, it came out that BenQ’s new product had the dimensions and specs that would suit our projection experience set the best. We are immensely satisfied with the result.”
Paul Neerins - Technical Manager at Madame Tussauds Museum
Outcome
The installation of three BenQ LU960ST2 projectors has significantly enhanced the interactive exhibits at Madame Tussauds Museum. One of the primary benefits realised from this implementation is the enhanced visitor experience. With the infusion of high-quality projections, the exhibits have been brought to life, offering a dynamic and captivating experience for visitors as they engage with the shown content.
Moreover, the integration of BenQ laser projectors has resulted in reduced maintenance requirements for the museum, which has been of great importance to them based on their past experience. Thanks to the advanced laser technology and dustproof design of the projectors, downtime and maintenance efforts have been minimised, allowing for uninterrupted operation. Furthermore, consistency in performance has been achieved across all glass walls, thanks to the uniform colour reproduction and brightness levels delivered by the LU960ST2 laser projectors.
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