2021/03/30
True colors evoke feelings of sorrow, joy, romance and thrills by preserving the original image. BenQ home cinema projectors embody our belief in “Convey the truest color and impart the deepest feelings to the viewer.” Our THX and ISF dual-certified engineering delivers 100% Rec. 709 color gamut for perfect color consistency. Our top projectors achieve the DCI-P3 wide color gamut, and only BenQ provides calibration reports, proving a Delta E performance of less than 3 to reproduce the authentic colors of every film, blockbuster to indie gem.
Color perception can be subjective - some may see red while others see pink. The Rec. 709 color standard was created by the ITU (International Telecommunication Union) for TV, movie, and A/V industries to ensure all HD equipment including displays, DVD, and Blu-ray uses the same color gamut, resolution, frame rate, and video specifications.
What does light try to bring out? What is true color? What does BenQ really care about? BenQ pursues the truest, most authentic image, so the story comes across just as the director intended.
Chapter 1:The Essence of True Color
Chapter2: Working in Perfect Harmony
Chapter 3: An Expert Eye on Film Color
Using special instruments and software, each CinematicColor™ projector is tested and adjusted for precise D65 color temperature, gamma, black level, white level, neutral gray, RGBCMY color tracking, hue, saturation, brightness, and output from different interfaces based on ITU-R Rec. 709. Collecting all data for individual CinematicColor™ factory calibration reports, we are the industry’s only brand to adopt such high standards of color gamut and gamma calibration to exceed Rec. 709 standards.
*Factory calibration reports included with CinePro and CinePrime series, except X12000, W8000, W3000
Software Optimization
Production Line Quality Control
Sensation comes from reality. CinematicColor™ technology enables reproduction of the purest colors, sparing no hardware details related to imaging. BenQ R&D utilizes new leading light source technology with strict waveform analysis to ensure that the color temperature of projected light accurately reproduces the ultimate color of the Rec. 709 color gamut.
Original Processing
Rec. 709 Mode Processing
High Brightness Mode Processing
Light can form beautiful images, but can also damage color. For precise light control, BenQ R&D eliminates projected light overflow for an absolute “black” effect to achieve better ANSI contrast and deeply-layered 3D images. Ensuring all light from the source reaches the DMD chip and projection lens, our opto-mechanical structure uses special heat resistant matte paint and meticulously-polished lenses to fulfill Rec. 709 color gamut requirements.
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