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HE, JIN-YI

Landscape Photographer / China

  • Assistant at Yiwei Photography Studio
  • Official photographer for Fujifilm
  • Photographer for National Geographic

  • The only Chinese judge for the 35awards International Photography Competition

I've used two BenQ SW series professional photography monitors so far: one is SW270C with 2K resolution, and the other is the recently acquired SW272U with 4K resolution. Each one has brought me great surprises. Especially this new model, besides the basic functionalities I mentioned earlier, it offers me a unique experience with its TÜV certificated panel.

△ Shooting scenes at Sayram Lake in winter tournament.

Please introduce yourself

Hello to all the photography enthusiasts of BenQ professional photography monitors. I am landscape photographer JimmyHe_He Jin Yi.

I grew up in Xinjiang and now live in Chengdu, Sichuan. Most of you probably know me through my landscape photography works, as I have been involved in extreme landscape photography. At the same time, I am also the founder of an architectural space photography studio, where my team and I work on various architectural space photography projects.

Very few interviews touch upon your upbringing in Xinjiang. Is there a connection between your upbringing there and your beginnings in landscape photography?

Actually, I grew up in a city in Xinjiang, but it was a relatively small city where you could see snow-capped mountains from within the city. Compared to many friends who live in modern urban areas, I was very close to nature.

At night, I could see countless stars in the sky, and from the city, I could gaze at the distant snow-capped mountains. Growing up in this environment, being in touch with nature has become a habit for me. However, as I grew older and worked in big cities, the hustle and bustle of urban life and work pressure made me, like most people, anxious and exhausted.

Every time I go on a trip and reconnect with nature, I rediscover the familiar feeling. Slowly, I realized that I longed for this kind of lifestyle, so I ultimately decided to leave the city and delve deeper into exploring nature. From something once taken for granted to something lost and then regained, when I rediscovered that familiar feeling, it made me feel at ease and comfortable.

Landscape photography seems physically demanding, with trekking through mountains and rivers. What keeps you going?

When we're capturing the natural landscapes, most of the time, we need to camp out. Spending the night in the mountains, with the sky full of stars and the sound of flowing water in the valley, is a moment where I can calm down. There's a serene sense of solitude in it. When you're there, you can fully immerse yourself in nature, becoming a part of it, and experiencing a complete sense of tranquility. These aspects are what particularly attract me.

In daily life and work, there are often many worries and stresses. In the city, you must force yourself to slow down, but with the fast pace of society, maintaining that slow pace is difficult. However, in the natural environment, slowing down happens effortlessly and naturally. While shooting in nature can indeed be challenging at times, when you see the beautiful scenery, it's truly breathtaking. So, this is one of the reasons why I persistently seek out the unknown, searching for it, and experiencing it.

△ Shooting the Milky Way at Xiaota Grassland.

△ Xinjiang's Nalati Grassland in April.

Your shooting process seems more about experiencing nature, while others approach it with purpose. How do you view that mindset?

I believe it's a part of the evolution of photographic understanding. In reality, everyone goes through a phase of strong purposefulness. Initially, you're driven to seek out unique and different landscapes, and most people experience this. However, as you progress, and these landscapes continuously impact you, you start to care more about your feelings when you're in these natural environments, rather than just the act of taking photos.

Sometimes, when photographers reach a new location, their immediate reaction is to find the perfect spot. Then, they might become anxious if they can't find it or if the weather isn't favorable, worrying about not being able to capture impressive shots. In this mindset, they completely overlook their inner experiences, and it becomes more like a job. In such cases, the photos they take are just photos, not fundamentally different from tourist snapshots.

Many photographers regret missing scenes during landscape shoots. Have you experienced any particularly regretful moments as a landscape photographer?

Actually, personally, I can't recall anything that made me feel particularly regretful. I guess for most people, the regrets stem from missed opportunities or bad weather. Many people start photography because they see beautiful scenery and want to share it with others. It's the most genuine and primal impulse in photography. The most important thing is that I see it first. I want to share my joy and awe with everyone. But gradually, when you start taking photos just to share, it becomes a situation where the means become the end, and you forget the original perception. So, I think in the process of rediscovering the initial passion for photography, everyone can get closer to photography.

For example, when I set out to experience nature, I first immerse myself in it, putting myself in that environment, and then think about how to express it. For instance, if it's a rainy day, I consider how I feel in that situation and then think about how to convey it. Instead of saying, "Oh, it's raining, I won't take any photos," I approach photography with a creative mindset that is connected to nature. This way, there will be fewer regrets.

△ Xinjiang Tianshan Stone Forest on a cloudy day, with heavy rain falling in the distance.

△ Yunnan's Nanji Luoxue, photographed during the rainy season.

As more people use smartphones to capture similar scenes and angles, landscape photography feels homogenized. How do you add your unique "He Jin Yi" signature to your work?

I believe that beginners often start by imitating, and I completely understand the concept of imitation. Even I have maintained a learning attitude by studying the works of many masters. However, it's important not to imitate just because you see a beautiful picture online. Photographers are human beings, not just shutter machines. Before imitating, the first thing to do is liberate your own thinking. Also, don't rush to press the shutter button.

For example, landscape photography doesn't necessarily mean you only learn landscape photography. You can also consider other fields of photography you've seen, such as documentary photography, street photography, and so on, and combine some of their concepts and approaches with landscape photography. This way, you'll produce something different. You don't have to strictly adhere to concepts like composition, foreground, midground, etc. While technique is certainly important, thoughtfulness and inspiration are even more valuable.

△ Xinjiang's Kalajun Grassland.

For example, some of my previous award-winning works were panoramic, with aspect ratios of 1:3 or 1:2, large-format photos. Before shooting, I was always thinking, drawing inspiration not just from photography but also from other sources like paintings, advertisements, and various forms of art. I broadened my perspective by exploring a wide range of artistic works, not necessarily limited to photography, but also including movies, books, and art exhibitions. By doing so, I was able to establish my own style. So, before establishing your own style, it's important to expand your knowledge and awareness, to look beyond photography and explore various forms of art.

△ Dushanzi Grand Canyon.

△ Yalong Glacier in Tibet.

Photography seems like an endless learning journey. Is developing a personal style closely tied to post-processing as well?

For myself, I don't really have a distinct personal style. You might come across terms like "Instagram style," "teal and orange tones," or "black and gold tones" online, which are obvious stylizations. However, I believe the most important thing is how individuals use color, as a visual element, to accurately express the emotions within a work. For example, on a rainy day, the atmosphere may feel cold and somber to me. In such a scenario, I might use cooler tones in post-processing to convey that emotion. On the other hand, when witnessing a fiery sunset, I might feel excitement and passion, so in post-processing, I would intentionally increase the saturation and warmth to express that intense emotion. In post-processing, color is essentially a tool for expressing emotion, rather than adhering to a specific style.

You've won many photography awards. Could you pick a favorite and briefly introduce it to fellow enthusiasts?

△ Panoramic work shot by He Jinyi at Cuo Rén Mǎ.

I really like many of my works, so it's hard to pick a favorite. Actually, what's more important to me is a certain journey. In October 2020, my friends and I embarked on an 8-day trek along the eastern slope of Mount Everest. We maintained an altitude of over 4800 meters throughout the journey, and the weather wasn't very good most of the time. On the last day, at the Cuo Xue Ren Ma, the clouds and fog finally cleared. I flew a drone and captured this panoramic shot. It's not that the photo itself is stunning, but rather, this memory is unforgettable to me.

If you were to rate this work now, how many points would you give it? From your current perspective, is there anything else this piece could achieve?

I'd give it a 9 out of 10. Actually, I'm very satisfied with every piece I publish because they are all like my own children. I always strive to express the current scenery to the best of my ability. I'll leave one point for my next piece.

Many are curious about your role as a commercial studio owner. Could you briefly introduce your work?

I initially started with architectural photography for design firms, including interior design space photography. Additionally, I've done some photography for smartphone launch events and other independent commercial projects.

△ Chengdu Universiade Dong'an Lake Stadium, Southwest Institute of Architectural Design and Research.

Did landscape photography spark your interest in commercial photography, or did a background in commercial work lead you to explore landscapes?

I started with landscape photography first, then I got into architectural photography. As I established a stable income through architectural photography and gained some recognition in landscape photography, I began to receive collaboration opportunities with brands for projects like shooting sample photos for smartphones. It's also a way to monetize landscape photography.

△ Sample photos of vivo X90 Pro+.

△ Chengdu Montpellier Primary School, Southwest Institute of Architectural Design and Research.

Has your dual identity in landscape and commercial photography provided benefits for your creative work in both directions?

Of course, it does. When I was doing landscape photography, I specifically studied architectural photography as well. In fact, architectural photography has been tremendously helpful for my landscape photography. During my previous work in architectural photography for design firms, I had many opportunities to communicate with lead designers and technical designers involved in the projects. Architects often say: architecture is the connection between people and nature. So, good architects consider how to integrate their designs with nature. They express their ideas in their architectural designs. Therefore, through communication with designers, I was able to learn some of the logical thinking in the design field and apply it to photography.

As I mentioned earlier, sometimes stepping out of the photography realm and learning from other artistic fields may be even more beneficial for photography.

△ Architectural manuscript sample images

Monetizing photography is a big topic in the community. How do you view this issue?

Monetizing photography is primarily about how you position yourself in the field of photography, which is crucial.

If you're willing to pursue monetization, there will always be opportunities available. I know many photographers who are very busy but may not earn much. On the other hand, there are also many renowned photographers who may not be as busy but produce high-quality work and command substantial fees for each commercial collaboration. The key issue arises when you become overly fixated on monetization pursuits. If you're solely focused on making money, you might not have the time or inclination to improve yourself or access valuable information. Your growth as a photographer may stagnate if you prioritize earning over personal development. In such a scenario, your value may be solely measured by the quantity of work you produce, leading to a position akin to being a "photography laborer."

When considering photography monetization, it's crucial to first enhance your photography skills and intellectual depth. For me personally, this involves continually participating in prestigious competitions, striving to have my work recognized within the field, and only then considering monetization opportunities. Otherwise, if you prioritize monetization too early, your photography skills and knowledge may plateau.

△ He Jinyi Photography Solo Exhibition "Cang yu han" Scene

With the rise of mobile photography, where do you think the significance of traditional camera photography lies?

Actually, I think mobile phones can already achieve a lot, but we must admit that there is still a certain gap between them and professional cameras. The advantage of mobile phones lies in their portability; you can take them out and shoot anytime, making them more closely integrated with daily life and personal experiences. For example, they can capture the entire process of my outdoor hiking and landscape photography. However, in my opinion, the best way to present photographic works is through output, and in this regard, cameras have a significant advantage. I believe this is ultimately what photographers strive for. Holding an exhibition or creating a photography collection should be the ultimate dream of every photographer. Only when their work is printed and displayed do they feel that it truly becomes a piece of art.

△ He Jinyi Photography Solo Exhibition "Cang yu han" Scene

If mobile photography shows equipment trends, AI tech seems like a major shift. How do you view AI's role in photography?

In my view, AI will have a significant impact on commercial photography, but for the kind of self-expression we're discussing today, such as landscape photography, its influence is relatively limited. From my understanding, creators of AI-generated photography still put in some effort, so we can't completely dismiss their work. However, their creative concept is entirely different from mine. They aim for complete freedom of expression, but unlike painting where I can express exactly what I want, AI photography can only approximate my intentions through algorithms. I believe AI has little impact on landscape photography. It doesn't truly capture the essence of nature or experience it firsthand. AI is more like a product of imagination, a byproduct of digital traffic.

△ AI photography creation

△ AI photography creation

Many photographers worry about excessive post-processing in landscape photography. What’s your take on reasonable post-processing?

For me, the primary goal of post-processing is to recreate what I saw when I took the photo. This includes both what I saw with my eyes and what I felt in my heart. During post-processing, I might make color adjustments, such as adding a slightly blue tint for a rainy day, but the principle is to restore what I saw at that moment. I also oppose excessive post-processing.

△ Post-processed images

△ Original images

Is post-processing a troublesome task for you?

Sometimes it is, and sometimes it isn't. For example, for some photos, during the pre-shooting stage, I already have a rough idea of how I want them to appear in the final result. However, regardless of preparation, the lens and the human eye still have their differences. During post-processing, I might find it challenging to achieve the desired outcome or match my initial feelings about the scene. That can be quite troublesome. On other occasions, I might take a photo and barely make any adjustments during post-processing because it already matches the mental image I had of the scene at the time of shooting.

In the process of creating numerous high-quality works, have you encountered any difficulties in post-processing due to issues with the display monitor?

I remember this very clearly. When I first started with photography around 2016 or 2017, I was using a regular monitor and didn't understand much about color management or screen calibration. When I was editing photos, I always felt like the colors were off on the screen, no matter what adjustments I made. It was like trying to wash your hands when you have OCD and they never feel clean enough, it was really uncomfortable. So, I went online to find information and saw people discussing screen calibration. I spent around 100 RMB to have someone come and calibrate the monitor onsite, but even after calibration, the colors still didn't look right. I thought maybe the calibration was off, but the professional technician told me that it was the limit of that particular monitor. Later, I learned that the colors on that monitor had deteriorated, and as I upgraded to more professional monitors over time, my experience with color accuracy became much deeper.

△ The SW270C is a professional photography monitor that He Jin Yi has been using for a long time.

So far, what kind of display monitor do you think meets your creative requirements?

Nowadays, when I choose a monitor, it mainly revolves around color accuracy.

Color accuracy is definitely a prerequisite. I look at whether the △E can be within 2, which can be gleaned from the factory report. It's also essential that the monitor can be consistently used over time. Since I experienced color degradation in monitors, I have placed a high value on calibration. Hardware calibration has become a basic requirement for me when it comes to professional monitors.

Next is the wide color gamut. RAW files captured by the camera can be considered to have an infinite color gamut. They are not sRGB. To put it simply, when adjusting colors in post-processing, there are some colors you just can't see in sRGB. So, a monitor that supports the Adobe RGB color space is also essential for me.

When it comes to color grading, I often use a software called 3D Lut Creator for fine color adjustments. Coupled with the SW272U professional photography monitor, which features a hardware 16-bit 3D LUT color lookup table, I can perceive subtle color changes very keenly.

I've used two BenQ SW series professional photography monitors so far: one is SW270C with 2K resolution, and the other is the recently acquired SW272U with 4K resolution. Each one has brought me great surprises. Especially this new model, besides the basic functionalities I mentioned earlier, it offers me a unique experience with its TÜV certificated panel. (quote) The display presents delicate and textured images, and on top of accurate color rendering, it elevates my editing experience to a new level.

△ As the inaugural experimenter for the SW series, He Jin Yi is currently experiencing the new SW272U model.

△ As the inaugural experimenter for the SW series, He Jin Yi is currently experiencing the new SW272U model.

Today is World Photography Day. On this occasion, what would you say to new and intermediate-level photographers who are just starting out or still advancing in their craft?

Just as I mentioned earlier, photographer friends, please open your hearts to experience the charm of photography. Emulation is an essential part of learning photography. At first, don't worry about whether you are borrowing someone else's shooting angle or creative technique, but also have your own thinking and growth. Don't be in a hurry, keep a calm mindset, and gradually improve.

Don't pay too much attention to things outside of creation, just enjoy it.

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