Technology meets fashion at Milan fashion week
BenQ launches sophisticated LCD display at Just Cavalli fashion show
Milan, 27th of September, 2004
BenQ announced today the launch of its new ultra-stylish, TFT 17” LCD display at the Milan Fashion Week. The breakthrough design and style is meant to appeal to trendy professionals on the move and those working at home or in small offices where the work environment needs to be stylish as well as technologically well-advanced.
The elegant flat screen featured prominently at today’s Just Cavalli fashion show and was officially presented at the Moët & Chandon VIP Lounge. At today’s show a model walked down the catwalk carrying the new display to demonstrate how it makes for an interesting combination with Cavalli’s hip and sexy design. The unique foldable base of the FP785 LCD display screen can be turned into a “handle” giving the display the look of a fashionable handbag. Roberto Cavalli commented: “Two leading design houses have made style and innovation the distinctive features of their creations”.
In addition its’ creative feature, the back of the screen is free from burdensome wires contributing to a simpler and clearer working space for users. The FP785 is ultra-flat (less than 3.5 cm, about half of normal LCD displays) and easily portable. With pivot software design, the 180° rotary display enables adapting its positioning whether the display is standing, or hanging on the wall.
“This product is going to revolutionalise our work spaces,” said Conway Lee, president of BenQ Europe. “Its sleek features and wall mounting option will bring a state-of-the-art feel to any office and home and make for a cutting-edge ambiance. In today’s world we are in a constant search for technology that brings together innovation and enjoyment. A digital lifestyle device, such as the FP785 LCD display, will therefore increasingly become part of our daily lives.”
The BenQ FP785 has been awarded the IF Award for Design in the category of Product esign/Communication/Entertainment. IF is regarded as one of the most important design competitions worldwide, attracting over 1,800 entries from 30 different countries every year.
About BenQ:
BenQ is an industry leader in networking lifestyle devices with an expertise that encompasses display, storage, imaging, wireless and broadband areas. BenQ has manufacturing plants in Malaysia, Mexico, China and Taiwan. The company has 14,812 employees worldwide, supporting a strong global sales marketing and service network spanning Asia-Pacific, Europe and the Americas. BenQ has research and development facilities in Taiwan (Hsinchu Lab), China (Suzhou Software Development Center) and California, USA (Wireless Technology Center), and has more than 2000 research and development employees in Suzhou, Taipei, Taoyuan, Hsinchu and San Diego. BenQ has amassed 1,645 global patents. 2003 revenues exceeded US$3.6 billion dollars. For more information about BenQ, please visit our website at BenQ.com
Notes to the editor:
In additional to its stylish appearance and design, other key product features include:
- Four kinds of mode settings (standard, photo, dark movie and bright movie)
- SRSR 3D surround sound effect making it an excellent way to listen and watch videos and DVDs
- 250cd/m2 super-high illumination and 600:1 super high contrast
- red cloth speakers with hidden control buttons to underscore its stylish and simple front view
- Low power consumption
- The model is equipped Senseye Technology which provides digital image enhancement technology that automatically improves quality of visual images
* Please note that the high resolution files of the enclosed picture library are available on attached CD.
For more information, please contact:
Tatjana Puklavec
Marcom Specialist
BenQ Europe
E-mail: t.puklavec@BenQ.com
Phone: +31(0)499-750 561
