BenQ unveils 52X CD-R Designer Collection: Speed, Security and Style

EUROPE, 21st October 2003
BenQ continues to lead the way in style and innovation with its new top of the range Designer Collection of CD recordable. And now BenQ introduces the 52x CD-R, the highest speed in the market, with a unique designer style. The 52x CD-R Designer Collection gives the user freedom to choose a style that matches their digital recording. The first three designs available in Europe from December 2003 will be “Studio Master” and “Platinum Record” (both reflecting the image of the music industry) and “Football” (designed for all those enthusiasts in the style of a football). Now you have a great new look for all your digital music, photos, data or video. More eye-catching designs will be introduced each season.

The new Designer Collection brings a true sense of style and enjoyment to what many until now have thought of as a simple product. Manfred Wang, Director of BenQ’s Industrial Design: “We are always thinking about how to make our products more enjoyable… even a product as small as a CD-R.”

BenQ’s new 52x CD-R is more than just a pretty face. It features BenQ’s unique proprietary data protection system “DataGuard™”. This security system, developed in response to consumer needs, offers triple data protection: Golden Recording Layer, Strengthened Substrate, and Durable UV Lacquer and ensures impeccable security that protects the recorded data from heat, light, humidity and time. Under an accelerated aging test in the laboratory, it has been conclusively proved that DataGuard™ technology is able to preserve data for the equivalent of 100 years!

BenQ’s new 52x CD-R Designer Series is a further proof that BenQ is determined to offer consumers products that bring enjoyment and a smile. Combining speed (the fastest recording speed on the market), protection (thanks to DataGuard™ technology), and unique cool looks - BenQ really does believe that Enjoyment Matters. In every single product introduced.