BenQのモットーは「Because it matters.」私たちの生活にとって本当に大切なコト、真に価値のあるモノとは何なのか?それを考えるところからBenQのモノづくりはスタートします。1984年の設立以来、BenQは「Bringing Enjoyment and Quality to Life」をコーポレートビジョンとして掲げ、生活に楽しさとクオリティをお届けすべく、最新のテクノロジーとライフスタイルを結びつけるユニークな製品を生み出してまいりました。現在ではライフスタイル、ビジネス、ヘルスケア、教育という4つの事業領域にフォーカスし、お客さまの生活にとって大切なコト(さまざまな出来事や場面)をさらに輝かせる価値のあるモノ(製品やサービス)のご提供を続けています。
Chairman, BenQ Corp.
President, BenQ China(acting)
‧General Manager of BenQ Entertainment Inc.
‧Product manager of the CD-ROM product line, BenQ Corp.
‧In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand to China.
‧Through niche marketing, he built deep customer connections, understood consumer needs, and created unique experiences, making e-sports and smart lighting products the preferred brands.
Graduate Institute of Industrial Management at University of Missouri, U.S.A.
Master of Power Mechanical Engineering, National Tsing Hua University, Taiwan.
Bachelor of Transportation and Logistics Management, National Chiao Tung University, Taiwan.
President, BenQ Corp.
‧Vice President & GM of Product & Marketing Strategy Center
‧General Manager of BenQ Display Products Business Group
‧Responsible for the development and management of BenQ’s laser printer, scanner and digital camera lines
‧Implemented STP model during the 2008 financial crisis, positioning BenQ as No.1 DLP projector brand in the world; Targeted niche markets, pioneering gaming monitors and cloud-connected smart whiteboards
‧Introduced design thinking in 2014, transforming QisDesign into the world's first desk lamp designed for screen reading
‧Led digital transformation in 2016, adopting DTC model to navigate the pandemic, consistently introduced new business models, transforming the organization into a learning organization
Master of Management Science, National Chiao Tung University, Taiwan.
Bachelor of Control Engineering, National Chiao Tung University, Taiwan.
Chairman, BenQ Corp.
President, BenQ China(acting)
‧General Manager of BenQ Entertainment Inc.
‧Product manager of the CD-ROM product line, BenQ Corp.
‧In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand to China.
‧Through niche marketing, he built deep customer connections, understood consumer needs, and created unique experiences, making e-sports and smart lighting products the preferred brands.
Graduate Institute of Industrial Management at University of Missouri, U.S.A.
Master of Power Mechanical Engineering, National Tsing Hua University, Taiwan.
Bachelor of Transportation and Logistics Management, National Chiao Tung University, Taiwan.
President, BenQ Europe B.V.
‧Senior Director of B2B Division at BenQ America Corp. Responsible for marketing and sales for B2B products. Establish a B2B sales team, channels, and customer base.
‧Associate Director of Public Display Products at BenQ's global headquarters. Responsible for business development to B2B markets and marketing strategy.
Master of Finance and Economics, University of Southampton, UK
Bachelor of Economics, National Taipei University, Taiwan
President,BenQ Latin America
Latin America: Country Manager of Mexico, General Manager of Mexico,
General Manager of Brazil, VP of Customer Care & Marketing for Latin America.
BS in Electronic Engineering from Valle De Mexico University,
MBA from ITESM
Marketing degree from Anahuac University